Time Magazine Online writes “In Japan, Swine Flu Spreading Quickly” and states at the beginning of the article:
The number of swine flu cases in Japan are escalating with surprising speed, and health officials are not sure why. The Japanese government on Wednesday confirmed the first two cases of the disease in Tokyo, the world’s most populous metropolitan area. Meanwhile, the number of Japanese who have contracted the new flu has more than doubled since May 18 from 130 to 279, a rate of increase that is “without a doubt” the highest in Asia, says Peter Cordingley, regional spokesman for the World Health Organization. “It’s explosive.”
Question: How do you get “surprising speed” from only 292 cases out of 127,288,416 in a populated country that is slightly smaller than the state of California?
Time takes the opportunity to use swine flu and propel themselves into the upper echelons of website rankings by writing articles like the one mentioned above to attract visitors, sell copies of their magazine and satisfy their advertising quotas.
Time says in its opening statement that “the new flu has more than doubled since May 18 from 130 to 279, a rate of increase that is “without a doubt” the highest in Asia”. Then at the end of the paragraph they hit the readers with:
It’s explosive.
Explosive would be the number of cases doubling day by day or hour by hour. Time and other large news outlets are masters at exaggerating facts. However, it’s probably one of the reasons many people have stopped subscribing to major magazines and newspapers. They all too often overstate the facts and add too much opinion where they don’t need to.
While 292 cases to date sounds like a large number of infected people in Japan, it pales in comparison to other places. Swine flu is not in control anywhere. If anyone says the flu is out of control they are correct. But then, when has it ever been in control?
Only 292 reported cases of swine flu in Japan sounds pretty amazingly low considering the countries boasts 127,288,416 people as of 2008!
